Introduction UTM campaign tracking has become an indispensable tool for digital marketers to understand the customer journey and attribute conversions to marketing efforts. By appending simple UTM parameters to campaign URLs, marketers can track where website visitors…
Introduction Data privacy is becoming increasingly important, with regulations like GDPR and CCPA aiming to give users more control over their personal information. However, businesses can sometimes inadvertently collect personally identifiable information (PII)…
Key Takeaways AspectDetailDefinitionGA4 custom dimensions are user-defined attributes for deeper data analysis.TypesIncludes event-scoped and user-scoped dimensions.ImportanceProvides insights into user behavior and enhances marketing strategies.Creation…